PROGRAMS : MARKET STUDY: FINDINGS

• Marketing Data rank the Beinville Corridor low relative to high income areas of New Orleans
• Purchasing power of Beinville Corridor in comparable suburban areas and national average
• Crime level in Beinville Corridor vis a vis national average, what is reported by national marketing data
• Biased classification of population traits are being used to describe Bienville corridor
• The ratio of retail store to purchasing power is much lower in the Bienville corridor than in the suburban areas.
• Market exist for more retail and other commercial investments
• Retailers and businesses located in low income areas are outperforming suburban stores e.g. Wal-Mart
• Residents of Corridor are traveling outside the corridor to shop/work